How it all started.

For as long as I can remember, I’ve been obsessed with three things: storytelling, design and social media.

As a kid, I wielded my pencil and scissors like prized tools. I filled notebooks with stories — mostly autobiographical — mixed with magazine cutouts and glued-together collages that lived on the back of my bedroom door. My very first designs.

In middle school, the internet was just starting to take shape. I spent hours on AIM crafting the perfect away message. I blogged my “deepest” thoughts on LiveJournal, found friends on Xanga, and carefully curated my MySpace profile. Social media was my thing. I was an early Facebook user — back when your wall was just a giant text field.

At the same time, I leaned into journalism. I learned how to write a proper lede. I studied feature writing. And even though I was on the magazine journalism track, I kept gravitating toward the new “online journalism” classes — learning RSS, publishing for the web, and exploring what the internet meant for the future of news. I was all in.

When I graduated, I knew I belonged in a newsroom — I just didn’t know what that would look like yet. Seven months later, I started an internship. A few months after that, I became a copy editor and paginator at a small newspaper in Michigan. I made every mistake in the book — and learned so much. I eventually moved to D.C. to work at the Examiner, designing pages across three regional editions before landing at National Journal.

At National Journal, I spent five years as a production editor. I didn’t get to design much, but I gained a deep understanding of Congress and learned the ins and outs of print production — skills that would come in handy at my next stop: Politico.

I spent 8 ½ years at Politico — each chapter of my career unfolding within a single newsroom. I started in print design, moved into magazine production and art direction, and then, five years in, volunteered to take over the company’s Instagram and Tumblr. That spark from middle school? It reignited. I was hooked.

At the 2017 ONA conference, I walked past the University of Michigan table and struck up a conversation that changed my life. That chat led to me becoming the first Knight-Wallace Fellow focused on visual storytelling. I spent a year immersed in research, creative exploration and collaboration — and came out changed.

When I returned to Politico, I became the Editor for Off-Platform Visuals, creating strategy and visuals for every social platform — especially Instagram, which remained my favorite space for telling stories.

Since then, I’ve expanded what I do. I’ve worked as a freelance social strategist on major projects like the Pandora Papers, and spent nearly three years at CoinDesk, where I went far beyond social media. I developed strategy across editorial, events, PR and marketing — and led full campaigns for flagship events like Consensus.

Now I lead social and marketing at DACFP, a crypto education platform for financial professionals. I also run content strategy for The Truth About Your Future with Ric Edelman, where I manage social media, email and event marketing for a broad financial audience. I build campaigns that work — and I’m still happiest when I’m helping a brand or newsroom reach more people with smarter, more visual storytelling.

Want to know more? I can talk about Instagram for hours (and I sometimes do). I’ve spoken at conferences and college classrooms, and I’d love to consult with newsrooms, brands or educators looking to level up their social storytelling.

Let’s talk.